{"id":6373,"date":"2023-02-15T14:03:31","date_gmt":"2023-02-15T14:03:31","guid":{"rendered":"https:\/\/digitalconnection.pt\/?p=6373"},"modified":"2024-10-07T08:48:09","modified_gmt":"2024-10-07T08:48:09","slug":"a-forca-da-cultura-na-hora-de-comunicar","status":"publish","type":"post","link":"https:\/\/ftp.digitalconnection.ae\/pt-pt\/a-forca-da-cultura-na-hora-de-comunicar\/","title":{"rendered":"A for\u00e7a da cultura na hora de comunicar"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A miss\u00e3o da digital connection \u00e9 conectar pessoas, neg\u00f3cios e culturas. Mas, efectivamente, o que \u00e9 que isto significa?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Significa acima de tudo toler\u00e2ncia e compreens\u00e3o. A defini\u00e7\u00e3o de comunicar, \u00e9 \u201cp\u00f4r em comum\u201d: experi\u00eancias, conhecimento, informa\u00e7\u00e3o, emo\u00e7\u00f5es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Contudo, o contexto em que partilhamos uma mensagem e as caracter\u00edsticas do receptor podem levar a uma interpreta\u00e7\u00e3o completamente diferente daquela que era a nossa inten\u00e7\u00e3o inicial. Utilizamos s\u00edmbolos para comunicar: sejam eles imagens, palavras, sons, cores, gestos, cheiros e estes simbolos podem ter significados diferentes consoante a cultura e o contexto onde o nosso receptor est\u00e1 inserido.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6382\" src=\"https:\/\/digitalconnection.pt\/wp-content\/uploads\/2023\/02\/banner-digital-03-300x105.png\" alt=\"\" width=\"986\" height=\"345\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Na digital connection, temos uma equipa formada por pessoas que vivem em 4 continentes: Europa, Am\u00e9rica do Sul, \u00c1frica, M\u00e9dio Oriente &#8211; \u00c1sia. Esta diversidade cultural permite-nos ser capazes de criar conte\u00fados e estrat\u00e9gias de comunica\u00e7\u00e3o alinhadas com marcas que operam em todo o mundo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Temos em considera\u00e7\u00e3o quais s\u00e3o as preocupa\u00e7\u00f5es, interesses, motiva\u00e7\u00f5es de quem queremos impactar. Por exemplo, no M\u00e9dio Oriente, uma campanha eficaz n\u00e3o deve partilhar beijos ou cenas sexuais, visto que a partilha de afecto em p\u00fablico nem sequer \u00e9 permitida. Tamb\u00e9m, a utiliza\u00e7\u00e3o da cor preta est\u00e1 associada \u00e0 morte e a emo\u00e7\u00f5es negativas enquanto no mercado europeu associada ao luxo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trabalhamos com a comunidade chinesa em diferentes partes do mundo, e \u00e9 extremamente interessante porque, a cultura visual \u00e9 completamente distinta \u00e0 europeia, americana e africana. Os vermelhos, dourados s\u00e3o as cores mais enaltecidas e visualmente agrad\u00e1veis, enquanto em Portugal utilizamos o vermelho apenas no Benfica ou para destacar alguma promo\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6385\" src=\"https:\/\/digitalconnection.pt\/wp-content\/uploads\/2023\/02\/banner-digital-02-300x105.png\" alt=\"\" width=\"983\" height=\"344\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Uma campanha com excepcionais resultados de performance nos EUA pode ser rejeitada e gerar p\u00e9ssimos resultados, no resto do mundo, principalmente no M\u00e9dio Oriente e \u00c1sia, onde a cultura \u00e9 completamente diferente. A chave para uma campanha de sucesso, \u00e9 conhecermos os valores e regras sociais do nosso p\u00fablico alvo, e supreend\u00ea-los! Pela positiva, mostrar de forma criativa solu\u00e7\u00f5es com os quais se identifiquem e criar \/ satisfazer necessidades nestes targets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A cultura \u00e9 o factor mais importante na hora de comunicar pois dela depende a interpreta\u00e7\u00e3o da nossa mensagem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jo\u00e3o C Silva &#8211; Managing Partner, Communication and Marketing Strategist.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A miss\u00e3o da digital connection \u00e9 conectar pessoas, neg\u00f3cios e culturas. Mas, efectivamente, o que \u00e9 que isto significa? Significa acima de tudo toler\u00e2ncia e compreens\u00e3o. A defini\u00e7\u00e3o de comunicar, \u00e9 \u201cp\u00f4r em comum\u201d: experi\u00eancias, conhecimento, informa\u00e7\u00e3o, emo\u00e7\u00f5es.\u00a0 Contudo, o contexto em que partilhamos uma mensagem e as caracter\u00edsticas do receptor podem levar a uma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-6373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A for\u00e7a da cultura na hora de comunicar - Digital Connection<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mail.karoinvestments.com\/pt-pt\/a-forca-da-cultura-na-hora-de-comunicar\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A for\u00e7a da cultura na hora de comunicar - Digital Connection\" \/>\n<meta property=\"og:description\" content=\"A miss\u00e3o da digital connection \u00e9 conectar pessoas, neg\u00f3cios e culturas. Mas, efectivamente, o que \u00e9 que isto significa? Significa acima de tudo toler\u00e2ncia e compreens\u00e3o. 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